Workplace: Freelance
Service: Logo Design / Brand Identity / Merchandise Design / Social Media
Client: Technocalypse
Summary: Technocalypse is an underground electronic music artist from Canberra, Australia that specialises in dark-progressive psytrance. His evil and twisted tunes take listeners on groove-laden psychedelic journeys deep in the forest at festivals around the country.
The client wanted a logo that encapsulated his music and brand which could be used to create an effective identity with a concentration on promotion. I presented three distinguished concepts, each contained a combination mark with a unique tailor-made typeface accompanied by a look and feel that demonstrated applications to promotional ideas. The client was impressed and decided to use two of the combination marks, using one for dark-progressive psytrance and the other for more experimental music.
© Nathan Glover 2020
