Workplace: eHealth Queensland
Service: Visual Identity / Art Direction / Illustration / Icon Design / Copywriting
Client: Queensland Health
Summary: The Cyber Security Group (CSG) at eHealth Queensland identified an increased risk of cyber crime with the Commonwealth Games. To mitigate these risks CSG created an internal campaign strategy to educate staff and boost cyber security awareness. The campaign aimed to reach over 100,000 Queensland Health staff from office workers and senior executives to doctors, chefs and gardeners.
To avoid the repetitive clichés often seen in cyber security campaigns, I integrated the Games into the creative. I developed tailored messages using wordplay to link sporting events with identified cyber threats and paired these with stylised illustrations of competing athletes. The client was satisfied and the creative concepts were collated into a toolkit to create an engaging and memorable campaign.
© Nathan Glover 2020
