Workplace: M-Four Design Studio
Service: Logo Design / Brand Identity / Illustration
Client: Manchester City Council
Summary: Manchester City Council have community funds available to help groups put on events and activities that benefit people in their local neighbourhood. They required a striking, contemporary identity to define this initiative and make it appealing to potential applicants.
I started by designing a simple and versatile combination mark and selecting three primary identity colours. To give it more depth and personality I developed an accompanying illustration style and created four characters depicting the application categories, plus a stylised neighbourhood setting. I used these elements to produce three print/online forms that provided a look and feel for all future materials.
© Nathan Glover 2019
Image attributions for mock-ups