Workplace: M-Four Design Studio
Service: Logo Design / Brand Identity / OOH Advertising
Client: Manchester City Council
Summary: The My Future programme provides young people aged 16 to 24 with a three-month paid work placement at a Manchester business, giving them the tools they need for future employment. In order for this programme to stand out and be successful, Manchester City Council required an identity developed that would entice both young people and businesses to sign up.
To do this I proposed strong imagery of ambitious young people looking forward into a bright colour which represented their future and reinforced this with supporting copy tailored to target both audiences. I presented this concept with a look and feel that showed how the project could work across print materials, advertising and event collateral. The client was happy with the direction and signed it off for production.
© Nathan Glover 2019
Image attributions for mock-ups