Workplace: M-Four Design Studio
Service: Event Identity
Client: Manchester City Council
Summary: The Manchester City Council Awards for Excellence is a significant internal event held annually at the historic Manchester Town Hall. It recognises and celebrates the achievements of council employees with a drinks reception, gala dinner, entertainment and awards ceremony.
This event required a new identity featuring a simple and contemporary mark, so I designed a stylised geometric badge with a bold cut-out of the event title. It also needed to be vivid, modern and versatile, but still feel prestigious so I floated the mark on 4 colour variations of a blurred, tonal background to emulate a ceremony light show. I also used characteristics of the badge shape as design elements to strengthen the identity.
© Nathan Glover 2020