endthefear.co.uk Domestic Abuse Campaign – Image Compositing, Masking & Retouching
Created a powerful image of a Manchester terraced house door with a security door chain made of wedding rings for a domestic abuse campaign. The ajar door, outside, security door brackets, screws and each of the wedding rings were photographed separately. Each of these elements required retouching, colour and lighting correction, masking and compositing. All the shadows were created from scratch and extra highlights were added to make the composite more realistic. To target specific communities this campaign was produced in 5 different languages (English, Urdu, Somali, Bengali and Arabic) and strategically placed in different neighbourhoods.
Manchester Day Campaign – Image Compositing, Masking & Retouching
Created a series of Eureka themed image composites for a campaign promoting Manchester Day, an annual event where families, residents and visitors get together and celebrate all things Mancunian. There was a lot of complex masking and retouching involved with creating the elements for this project, as well as various executions for different applications and formats. The image composites were used on social media posts, print media advertising, OOH advertising and promotional materials.
Historic Manchester Posters – Image Retouching
Digitally retouched a series of historic Manchester tram and bus posters from the 1930’s. There were 16 posters in the collection that had creases, water damage and general wear that needed restoring. My aim was to remove all of the physical damage, ensuring that the images maintained their character and age. The retouched images were used on Archives+ and Central Library advertising materials, as well as being sold in the Central Library shop as poster prints and on merchandise.
Lord Mayor of Manchester – Logo Recreation
Recreated a lost vector file of the Lord Mayor of Manchester’s crest by tracing a scan of a printed letterhead in Adobe Illustrator CC. To improve the legibility of the Latin motto, a font was used that had similar characteristics to the original text. The new vector file was signed off by the Lord Mayor and used to update a range of new materials.
GMCA Strategy Campaign – Image Masking & Retouching
Cut out and retouched 5 images of real Mancunians from different job industries for a GMCA campaign asking residents to have their say on an upcoming strategy for Greater Manchester. The images were used on social media posts, printed materials and OOH advertising.
Etrop Court Meeting Rooms - Image Compositing, Manipulation, Masking & Retouching
Created image composites for wall and door vinyls used to decorate themed meeting rooms in Etrop Court, Manchester. All elements in the composites required masking and blending or were created from scratch by manipulating images, textures and materials sourced online. They were colour corrected for consistency, shadows and highlights were also added to enhance the authenticity of the images.