Become Manchester's Best

Workplace: M-Four Design Studio
Service: Brand Identity / Art Direction / Advertising / Social Media
Client: Manchester City Council

Summary: Manchester was identified as having one of the worst social care services in the UK, so Manchester City Council redeveloped their service in phases by listening to critical feedback and improving the issues. This process included the generation of a recruitment campaign to attract competent and leading social workers from outside of Manchester to build a better workforce.

With the aim to inspire and motivate the audience to join the service, I developed the campaign theme Become Manchester’s Best and integrated it with compelling photography and moving case studies of Manchester’s leading social worker’s. This was used to produce effective advertising, event collateral and learning materials.